Started as a pilot project in October last year, Facebook is now rolling out automatic captioning feature for videos on pages.
This new feature is already available for some major pages hosted from United States in English language. A voice recognition software, takes the hassle out of transcription while making it easy to edit the subtitles it suggests.
Mute Videos Need Captions, Just like the Good Ol’ Days:
When Page admins upload a video, they’ll see a “Generate” button in the video editor. That instantly add subtitles, or they’ll see the “Generate” button above the video in the feed.
Auto captioning would be much beneficial since Facebook videos are now muted by default. Subtitles would make it easier to understand the clips.
Facebook has started encouraging users to add captioning with a prompt.
Add Captions to make it easy for people to watch your video without sound. Captions increase engagement and watch time.
For the past couple of years, Facebook has shifted its focus on getting more engagement to videos. It indicates the social media giant would probably transform into a full video platform in the coming years – giving a tough competition to rival YouTube.