Samsung today announced the launch of upgraded SMART CAMERA and the first devices to run on the new technology: the WB250F. As new additions to the WB series of long-zoom models, DV series of Dual View cameras, the new devices combine high optical performance and classic style with the enhanced connectivity of SMART Camera.

The new flagship camera in the WB long-zoom series makes it easy for users to achieve excellent quality pictures from a camera that is stylish and classic in design. The Smart Camera WB250F boasts outstanding optical performance to make capturing great photos easy, with 18x optical zoom, a 14.2 Megapixel BSI CMOS sensor and 24mm lens. Built with a classic design, it incorporates a hybrid touch interface consisting of touch LCD screen and five-way navigational keys, allowing users to manipulate controls to their preference. For photographers that want to make the most of this, a full manual mode option gives complete control over the camera’s settings.
Samsung has evolved its innovative Wi-Fi technology to enhance its acclaimed SMART CAMERA, originally announced at CES 2012, by creating SMART CAMERA 2.0. New functionalities and upgrades allow users to shoot and share their cherished photography instantly, revolutionizing the connective camera experience and allowing consumers to be in complete control across the breadth of the SMART CAMERA portfolio. The ‘One Click, Simplify’ concept enables connected devices to seamlessly connect so images can be shared flawlessly in one motion through the striking interface. Designed with smartphone users in mind, this interface combines touch-type and big screen functionality, creating faster editing and uploading to other devices and social media sites.

The photographer can now experience a connected world, through either upgraded capabilities or when using any of the wireless advantages of the SMART CAMERA’s Wi-Fi connectivity. AutoShare allows images to simultaneously be sent and saved straight to a smartphone, via a Wi-Fi connection, as soon as the photo is taken on a camera. The function is built for busy lifestyles and will automatically become the default setting once set up, allowing back-up and sharing of treasured memories to be stored in an instant. Streamlined connection has also been built into the external design of SMART CAMERA devices with a standalone Direct Link hot key automatically executing on Wi-Fi functionality at the touch of a button. Users can assign their most loved wireless function to the key in advance for superior speed when sharing photographic memories with friends and family anywhere in the world through Wi-Fi connectivity.

Samsung SMART CAMERA App enables smart phone users to download the application (available on both Android and iOS operating platforms) and connect with the pre-installed SMART CAMERA capabilities via a Wi-Fi connection to manipulate, share and back-up images shot across the range of connected Samsung cameras available. Combining three different intelligent elements in one touch, the SMART CAMERA App. integrates the upgraded capabilities of Remote Viewfinder and Mobile Link as well as the new AutoShare tool putting users in control from beginning to end of the connected photographer’s journey.

Mr. Jung Hyun Park, MD Samsung Pakistan, commented:

Samsung firmly believes that the future of photography lies in connectivity and with this next phase in Samsung’s SMART CAMERA offering, we have sought to deliver an incredible connected photography experience with the enhanced capabilities and usability of wireless features. Whether a light and portable long-zoom camera, or a sharp and stylish dual LCD model, the new cameras introducing this technology deliver the combination of image quality and connectivity that today’s consumer needs.