LG launched its latest Energy efficient products & Home Appliances in Pakistan

LG Electronics has launched its flagship 2013 Energy efficient products in Home Entertainment and Appliances in Pakistan. At the heart of LG’s innovative new smart features include the 55-inch Cinema 3D Smart TV (55LA8600), the Linear Door-in-Door refrigerator and the 6 Motion™ Direct Drive washing machine.
Speaking at the occasion Mr. D. Y. Kim, President of LG Electronics Gulf FZE said:

Driven by world-class technology and innovation, LG’s new Smart line-up aims to provide the ultimate comfort and functionality in a user’s home. Each feature was inspired by our consumers’ wants and needs in today’s technologically-equipped world. With home appliances, we strive to promote the importance of low energy consumption, and with TVs, we show how excellent image quality and advanced features result in an enhanced and intuitive user experience.


LG’s flagship SmartTV model, the 55LA8600, takes inspiration from the consumer to create the simplest and intuitive user experience possible. The Smart Control features allow users to easily access their favorite programs, premium and newsworthy content, and practical applications through the customizable Smart Home interface projected on the TV screen. The user can access the menu content with the aid of LG’s upgraded Magic Remote, which entails simple command options such as point, wheel, gesture, and speak. SmartShare technology allows users to browse and share files from external devices wirelessly on the LG Smart TV or watch TV on another smart device.

LG’s Inverter Linear refrigerators are equipped with the smart Door-in-Door (DD) feature. Similar to the French Door-in-Door refrigerator, the new Side by Side Door-in-Door features a door panel that provides quick and easy access to the refrigerator at the push of a button, revealing a new enhanced space to store and organize food and beverages and help reduce waste. The Door-in-Door panel allows consumers to access items stored inside without affecting the temperature of the entire refrigerator. Hygiene Fresh is also added in these refrigerators.

LG’s next-generation 6 Motion™ Direct Drive offers the biggest capacity for Front Load Top Load washing machine models in the market. Equipped with core technology, Inverter Direct Drive, the system increases the motor’s efficiency, thus making it less prone to breakdown. The LG Direct Drive Motor with Optimum program enables the washer to operate in lower capacity and lesser water consumption. It detects how much laundry is loaded, and selects the optimum wash, rinse and water consumption based on the information.

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