Samsung officially announced the launch of its new F Series Smart TVs for 2013 in Pakistan today at an event held in PC, Lahore. Mr. John Park, MD Samsung Pakistan and Mr. HD Lee, Business Manager Consumer Electronics Samsung Electronics Pakistan were present on the occasion.


Speaking at a press conference, Samsung Pakistan’s Managing Director – Mr. John Park said:

The ethos behind the new series is Samsung’s belief that the television is not only the center of the living room, but also the center of a modern day user’s life. Keeping this in mind, Samsung has focused on Design, Interaction, Sharing and Exploration of new technology to make our new range of TV models even more indispensable to the end user.

Performance is obviously an important aspect of any television and Samsung has paid heed to this key feature in its new range of televisions. The pinnacle of its capabilities is represented by the 85-inch UHD TV which has a resolution of 3840 x 2160 pixels. The Smart Hub has been expanded and upgraded to be better. It has been given a complete facelift and comes with a completely new user interface.


Samsung has also introduced the Evolution Kit for the benefit of those who possess older Samsung models. Just plugging this device in will upgrade older Samsung Smart Hub to the new version. As always, the company has promoted the great synergy between its smartphones, tablets, notebooks and TVs. The new TV series will surely strengthen Samsung’s position further as the dominant leader in the industry.