The Zameen.com Property Expo 2014 was held in Lahore last week at the Expo Center. This two day event was the largest exclusive real estate event of the year as it brought the biggest names of the industry under one roof.
The event was inaugurated by Pakistan’s legendary architect, Nayyar Ali Dada who has also designed the Expo center and many other iconic structures across the country. CEO Zameen.com, Zeeshan Ali Khan welcomed all the guests and shared the story of largest Pakistani property portal.
Estate agencies and developers from all over the country has participated in this exhibition. Some of the names include; Eden Builders, Royal Residencia, Commoners Sky Garders, LDA City, New Lahore City, Paragon City, Parklane Homes, Saigal Estates, Pace Barka, Citi Associates, Safari Estates and Defclarea.
To promote this two day event and bring awareness among the potential buyers of property, Zameen.com has done extensive marketing and promotion. Ad campaigns on TV channels, Newspapers and radio commercials created the pre-event hype. Billboards and streamers were fixed across the city, which managed to pull hundreds of thousands of people for this exhibition.
The visitors and investors not only gained valuable information and in-depth market analysis but there were able to win lots of prizes through fun activities including a lucky draw from Samsung and Haier.
A special bloggers event added colors to Expo, as the tech enthusiasts shared their thoughts on Expo and created some online buzz through social media channels, including Twitter, Facebook and blogs.
The event was attended by almost 30,000 people over the course of two days and it was live streamed to people around the world on Zameen.com website.