Easypay, Pakistan’s first comprehensive online payment solution has partnered with MCB Bank to enable its online merchants to increase their sales and enhance the consumer experiences with the help of MasterCard Payment Gateway Services. MasterCard’s payment gateway is a simple, safe and smart way for merchants to reach audiences beyond their borders by processing Visa and MasterCard transactions for online merchants. This is the third payment method that Easypay has added, after payments through Easypaisa Mobile Accounts and token payments at any Easypaisa shop.
With this new platform, Easypay can now manage all online, multi-branded, credit and debit card transactions on behalf of its clients and Easypay is now able to serve every segment of the Pakistani market for their Online Payment needs. Consumers with a Credit or Debit card, or any of the 9 million Easypaisa Mobile Account holders, can purchase directly from partner e-commerce merchants powered by Easypay. Consumers without a credit, debit card, or Easypaisa Mobile Account, can also make online purchases by generating an Easypay token that can be paid at any of the 70,000 Easypaisa shops across the country.
Easypay is committed to providing secure and convenient online payment transactions. In the interest of customer security, Easypay provides a secure payment page, which processes payment data without requiring the merchant to handle or store sensitive bank card details. Customers can now process payments securely through any locally or internationally issued payment card, regardless of the brand.
Last November, Easypay partnered with Daraz.pk, Pakistan’s largest E-commerce store, for their Black Friday sales event which was a resounding success. In addition to Daraz.pk, Easypay is also powering online payments for other E-commerce merchants like homeshopping.pk, jovago.com, pakwheels.com, bookme.pk, onlinebazaar.pk and dealtoday.pk, etc.
Pleased at the collaboration with MCB Bank and MasterCard, Nadeem Hussain, Founder, President and CEO Tameer Microfinance Bank said: “This collaboration is a significant step up towards directly contributing to the economic development of Pakistan by providing a secure and customized solution for online trade. E-commerce will ideally favor the women entrepreneurs in Pakistan; working from home and supporting their families. Through Easypay Online Payments, Easypaisa will be enhancing customers’ experience and bridging gaps in the industry.”
Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said: “Many E-commerce merchants have already signed up with us, with dozens more in the integration process offering exciting discounts for the customers on choosing Easypay as a mode of payment online. We are very happy to have MCB Bank as our partner in enabling the credit/debit card processing functionality. Partnering with MasterCard and using its Payment Gateway Services – an industry leading, global payment platform is a significant step towards customer ease. With convenient, secure and instant payments in place, Pakistan’s e-commerce industry is truly about to reach critical mass.”
“The Collaboration between MCB Bank and Easypaisa is a great achievement. The digital payment industry is gearing up and arrangements like Payment Facilitator (PF) will go a long way towards revolutionizing & redefining not only the industry landscape but the entire payment ecosystem,” said Mr. Imran Maqbool, President of MCB Bank.
Aurangzaib Khan, Country Manager–Pakistan and Afghanistan, MasterCard commented: “We are delighted to announce the agreement with MCB Bank and Easypaisa as we continue to drive the evolution of payments in Pakistan. MasterCard’s payment gateway helps business owners expand their reach by easily taking their businesses online and accepting online payments simply, safely and securely.”