After a short teaser campaign, Huawei has announced that it has appointed soccer superstar Lionel Messi as global brand ambassador for its consumer business group that deals in mobile devices.
Messi has millions of fans all across the world and similarly Huawei is seeing satisfied customers in most countries of the world. Both Huawei and Messi share the values like progressive betterment and development. The move and partnership is considered as a good omen for both the brand and the player.
Commenting on the development, MD Huawei Devices Pakistan, Shangxiaobo Shawn said that Huawei has been investing and promoting sports for a long time and it has taken big names of the sports world on-board and this helps the people to be connected in a real global city pattern where they equally share the values of inspiration for excellence and connectedness.
It merits mentioning here that OPPO ─ one of Huawei’s major rival, is the official partner of FC Barcelona, Spanish club for which Messi and other soccer stars play for. Now It would be interesting to see that both brands using Leo’s star image to promote their products.