Mobicash, apart from being the largest network of mobile financial services in the country, offers the most open platform for third party integrations. The decision to offer a comprehensive API (Application Programmer Interface) to developers of other Financial Technology companies (FinTechs) was made by Mobicash for easier integration with other financial platforms to offer more and improved services to customers.
“Third party partnerships have been critical to Mobicash’s continued success, as we look towards our goal of market leadership. By allowing fintech companies easy integration with our financial system, we are removing barriers within the industry and directly contributing to the growth of the banked population,” said Aniqa Afzal Sandhu, Head of Mobile Financial Services – Mobilink.
Starting its operation in November 2012, Mobicash has become the fastest growing mobile financial services across Pakistan. Over time, Mobicash has partnered with more third party startups as well as public & private sector organizations, developers and FinTech for their business integration. The Mobicash API is open for Peer to Peer business (P2P), B2C (Business Customers), C2B (Customer to Business) and B2B (Business to Business) applications. This will also open the financial services space for smaller players entering the FinTech space and take advantage of Mobicash’s platform and distribution.
Mobicash is evolving as the leader in the payments arena. In this regard a number of initiatives have already been rolled out including Passport Payment Collection, bill collection for Bahria Town with many more in the pipeline.