Mobilink is targeting the agriculture sector of Pakistan with the launch of its new value added service Ba Khabbar Kisaan.

The App based service utilizing interactive voice response technology will provide farmers information and services related to agriculture such as optimized cultivation methods, modern farming techniques, health education for farmers, health precautions for plants, 24/7 helpline with training, weather information, crop insurance, market related information and a platform for sales.

The launch of Ba Khabbar Kisan was held in Dera Sardar Sarfraz Khan, Attock, where more than a 1000 local farmers were present to witness Dr. Syed Ismail Shah, Chairman PTA and Aamir Ibrahim, CEO Mobilink and Warid Pakistan provide a breakdown of the service’s benefits to the farming community.

With the launch of this service, Mobilink is looking to harness the strength of its extensive telecommunications network to connect farmers, agribusinesses and rural communities, in a bid to drive productivity, profitability and innovation.

The free of cost service has been developed after understanding the needs of local farmers. It focuses on three pain points of the agricultural sector – productivity losses, supply chain inefficiencies, and financial exclusion by offering relevant & timely information, supply chain related services, and mobile financial services.