In August last year, Instagram launched a new feature called Instagram Stories. Essentially a Snapchat rip off that allows users and businesses to post photos and videos that disappear after 24 hours.
According to Instagram, Stories reach more than 150 million users daily, who are soon going to see them in full screen as Facebook is rolling out new ad formats.
Full-screen ads will be shown intermittently as users swipe through photos and videos on Instagram Stories. The company is testing this new feature with a bunch of 30 advertisers.
Sound-on Immersive Ads:
The ads will also be sound-on, Instagram says that roughly 70% of watched stories being sound-on, it will provide an immersive experience.
Instagram Business Tools will now include insights on Stories, including reach, impressions, replies and exits. So you can learn how to create more relevant content that resonates with your audience.
Instagram is generating more revenue each year:
A recent report shows that more and more companies are now getting involved with Instagram and prefer this social media network to interact with their customers. That is why Instagram is becoming a major source of revenue for Facebook. This year Instagram is expected to generate $3.64 billion in worldwide ad revenue, almost double that of 2016.