Telenor Pakistan has been nominated for the prestigious GSMA Global Mobile Awards – 2017 for the fifth consecutive year.

The nominations are for two categories that include “Outstanding Mobile Contribution to the UN SDGs” and “Best Mobile Payment Solution” for Easypaisa.

The GSMA Global Mobile Awards are commonly dubbed as the “Oscars” of the Mobile and Telecommunication industry. In 2014, Telenor Pakistan’s Mobile Financial Service “Easypaisa” won two GSMA awards for “Best NFC/Mobile money product or service” and “Best Mobile Product or service for women in emerging markets”. In 2013 and 2015 Easypaisa was also nominated at the awards.

Digital Birth Registration:

“Digital Birth Registration” (DBR) is Telenor Pakistan’s flagship Sustainability project in collaboration with UNICEF and has been designed to augment the births registration rate in Pakistan which happens to be one of the lowest in the world.

Easypay Mobile Payment Solution:

The service that got Easypaisa nominated in “Best Mobile Payment Solution” category is online and Near-Field Communication (NFC) payment solution “Easypay.”

In a developing economy like Pakistan, where 85% of the population is marginalized from mainstream financial services and has to rely on informal and cash based financial services, Easypay has provided a secure platform for online transactions and opened enormous opportunities for e-commerce throughout the country.

This year, the Global Mobile Awards will be held during Mobile World Congress taking place from February 27- March 2, 2017 in Barcelona, Spain.