Facebook Won’t Show Low Quality Website Links in News Feed

Facebook is rolling out a new update so people see fewer posts and ads in News Feed that has links to low quality websites.

It notes that people expect their experience after clicking on a post to be straightforward, however some websites use the click bait technique in order to lure in users. They’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads.

Artificial Intelligence will Help Identifying Bad Links :

This is worth noting that Facebook already had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising.

Now this new mechanism will take into account organic posts in News Feed as well. Facebook says that it reviewed hundreds of thousands of links to identify sites that fall into the sketchy category.

Artificial intelligence is then used to determine if new links shared feature similar characteristics. This way people can see fewer misleading posts and more informative posts.

These changes will roll out gradually over the coming months. Publishers that do not have the type of low-quality landing page experience referenced may see a small increase in traffic, while publishers who do should see a decline in traffic.