{"id":6480,"date":"2017-01-12T11:36:43","date_gmt":"2017-01-12T06:36:43","guid":{"rendered":"http:\/\/pakorbit.com\/?p=6480"},"modified":"2017-04-12T07:58:38","modified_gmt":"2017-04-12T02:58:38","slug":"instagram-to-show-full-screen-ads-in-stories","status":"publish","type":"post","link":"https:\/\/pakorbit.com\/2017\/01\/instagram-to-show-full-screen-ads-in-stories\/","title":{"rendered":"Instagram to Show Full Screen Ads in Stories"},"content":{"rendered":"

In August last year, Instagram launched a new feature called Instagram Stories<\/a>. Essentially a Snapchat rip off that allows users and businesses to post\u00a0photos and videos that disappear after 24 hours.<\/p>\n

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According to Instagram, Stories reach more than 150 million users daily, who are soon going to see them in full screen as Facebook is rolling out new ad formats.<\/p>\n

Full-screen ads will be shown intermittently as users swipe through photos and videos on Instagram Stories.\u00a0The company is testing this new feature with a bunch of 30 advertisers.<\/p>\n

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Sound-on Immersive Ads:<\/h4>\n

The ads will also be sound-on, Instagram says that roughly 70% of watched stories being sound-on, it will provide an immersive experience.<\/p>\n

Instagram Business Tools will now include insights on Stories, including reach, impressions, replies and exits. So\u00a0you can learn how to create more relevant content that resonates with your audience.<\/p>\n