According to a report by Bloomberg, HTC and Robert Downey Jr. have signed a 2 year contract worth $12 million to become their global smartphone ambassador.
The Hollywood’s Iron Man will feature in the campaign as himself, not the characters he play in the movies and will decide the creative elements himself.
HTC Spokes person Sally Julien didn’t confirmed the news but said that:
We have nothing to announce today on a new marketing campaign, the all-metal design has drawn overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal.
The company is in trouble for a last couple of years and despite the popularity of its flagship devices like HTC One, they company needs a bold move – not to stay quite anymore.
