Microsoft Mobile Devices & Services announced their collaboration with Truecaller, a leading search technology company that is transforming the phonebook to make it more intelligent and useful. According to the collaboration, Microsoft Lumia users will get 6-months of free Premium Truecaller features. New Lumia phones, including Lumia 435 Dual SIM and Lumia 532 Dual SIM, will now come pre-loaded with Truecaller, enabling the users to enjoy quality services.
The new Lumia devices are the most affordable devices to date and together with Truecaller’s special Premium features, will make the devices an irresistible deal for people. The devices will be available in markets across Near East and North Africa comprising of Pakistan, Sri Lanka, Bangladesh, Egypt, Iraq, Morocco, Tunisia and Algeria.
Under this special offer, users can enjoy the special privileges such as 30 contact requests each month and a premium badge for their Truecaller profile. Truecaller has been growing rapidly, which has been demonstrated with the app crossing the milestone of a 100 million users globally. India is the biggest market with a whopping user base of over 60 million users.
Speaking about the partnership, James Rutherfoord, Vice President, Microsoft Mobile Devices & Services – NENA & Levant said: “The partnership between Microsoft Mobile Devices & Services and Truecaller is a testament of our continued commitment towards development of telecom services in emerging markets. Microsoft Lumia users can now avail the remarkable Premium benefits of Truecaller free of cost for six months, thus augmenting their Lumia experience manifolds.”
“We are at a very exciting juncture and it gives us immense pleasure to be associated with Microsoft which has been a preferred brand for many users over the years. We have collaborated with Microsoft in the past as well with our Live Caller ID feature for Lumia devices. The present offering is aimed at strengthening our relationship with the technology giant. This partnership is a testament of our commitment to our millions of users in this market. We shall be continually making efforts to offer such customer-friendly services in the future,” said Kari Krishnamurthy, Vice President, Growth and Partnerships, Asia – Middle East – Africa, Truecaller.
The new Lumia smartphone users will have access to all the features of Truecaller, in addition to having the added bonus of Premium features for a period of six months.
