Careem Pakistan created a hype in media yesterday by first leaking out details about appointing legendary cricketer Wasim Akram as its new Chief Executive Officer and then officially announced him to be the honorary CEO for one day.
Before the official announcement, people who got the news were quite skeptical as Wasim Akram has no prior knowledge of managing a tech-focused company. Some people called it an Aprils Fool joke and taunted Careem for being too late for that.
Careem Rhymes with Wasim:
The motive behind this stunt as per company’s official statement is to attract better talent out there and Wasim Akram will help the company in doing so.
We are super excited to announce Wasim Akram (Captain of Captains) as our Honorary CEO of Careem Pakistan. With this change, we want you to be confident that Careem’s values will never change. We will continue to be Careem to our Customers, Captains and Colleagues – Careem
It merits mentioning here that Wasim Akram is already promoting brands like Pepsi, Ariel, Dany Technologies and many others. So Careem took a very different approach to create a temporary hype by assigning him the role of CEO for one day instead of just announcing him as its new brand ambassador.
– Careem doesn’t have a CEO position for Pakistan, Currently Junaid Iqbal is heading the company here as the Managing Director.
