In the past few years, Pakistan’s digital population has surged by a huge number with more and more users flocking online to discover new things to watch, read, learn, and buy.
Understanding the needs and expectations of this growing number of digital consumers is important for brands to remain agile and relevant, especially during these unprecedented times. For that reason Google publishes the Year in Search catalogue each year to show what was trending in 2022.
Pakistanis have a diverse range of interests that pivot on politics, famous personalities, government initiatives, current events, entertainment, technology, and food.
In this article our focus would be on the Tech and Gadget section – where the Chinese smartphone maker vivo became a leader.
Three smartphones from vivo were among the most searched for year 2022 in Pakistan, ranging from the affordable Y Series to the Selfie focused V Series.
It is worth noting that more people were interested in the vivo V23 rather than the iPhone 14 in Pakistan. The phone was endorsed by the top cricket player Babar Azam and brought a revolutionary new feature that made the phone change color under sunlight.
The top 5 phones searched by Pakistanis in the year 2022 are as follows:
- vivo V23
- iPhone 14 Pro Max
- OPPO F21 Pro
- vivo Y21
- vivo V23e
You can get the full report here: https://trends.google.com/
