Meta has revealed that it is introducing a new Accounts Center that will enable people to regulate their choices across all of their Meta accounts, such as Instagram, Facebook and Messenger, from a central location. This will be beneficial for those who use more than one of the company’s apps.

The newly updated Accounts Center can be found in the settings menu of Facebook, Instagram, and Messenger, allowing users to modify the account settings for Facebook from Instagram, and the other way around. This also applies to the independent accounts that the company first enabled Quest owners to use instead of a Facebook account in 2020.

Users now have the choice to synchronize their ad topic preferences for their Facebook and Instagram accounts by adding them to the same Accounts Center. However, this is optional if users want to keep their accounts separate, they can do so. Additionally, Meta is also enhancing some of the ad settings options. The company said,

“We know people want more control over the ads they see, which is why we’re exploring new ways to give people the ability to see more ads about the things that interest them, in addition to the existing option of seeing fewer ads about things that don’t interest them.”

These changes will begin to go into effect today, and should be available for everyone on Facebook, Messenger, and Instagram in the upcoming months.