The global technology giant vivo has recently declared its intention to incorporate the subsidiary brand, iQOO, into its core operations. vivo expects to lower operational costs and boost productivity through this move.
It merits mentioning here that vivo and iQOO already exchange resources including supply chains and R&D. Even their smartphones run on the same software. However, up until now, their media targeting, planning, and e-commerce initiatives were all handled separately.
But now the management is apparently considering closing down iQOO’s independent operations and make it a regular lineup inside vivo’s portfolio. Even while it might lead to layoffs and the closure of iQOO’s independent stores and counters, it will streamline the company’s resources and enhance its performance as a whole.
