lg-life-goodLG Electronics Pakistan has recently held a grand launch event in Lahore to introduce its latest Energy Efficient home appliances. These products, including Inverter Air Conditioners, Ever Cool Refrigerator and Battery TV are specifically tailored to meet the needs of local audience.

The full day activity at Pearl Continental Hotel Lahore gave a chance to media and potential customers to experience the latest devices and home appliances from LG. General Manager LG Electronics Pakistan,  K.H. Kim was also present at occasion and briefed the media about latest innovations. RJ Sophie of FM91 and renowned actor Ahmad Ali Butt hosted the event.

LG Battery TV:

The highlight of the event was LG’s latest iteration of LCD TV, which now comes with a dedicated battery, so you can enjoy your favorite shows during the power outage. The built in battery allows you to watch Television for 90 minutes, so you’ll never miss your favorite drama or game. It also offers a Time Machine Ready function which allows you to record the live transmission on portable media.

LG’s curved OLED TV, 4K UHD TV and 3D Television were also displayed at the event. All of these televisions are already available in the market.

The experience zone showcased other home appliances including Inverter Air Conditioner which reduces the power consumption and also keeps the mosquitoes away with ultrasonic repellant technology. The Ever Cool refrigerator series and fully automatic washing machines were also unveiled at the event.


LG’s mobile devices, including flagship G3 smartphone and G Pad tablet were also displayed in the experience zone.

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A game show was held for female audience as well as a lucky draw for Battery TV. The event concluded with the musical performance of Amanat Ali & Hadiqa Kayani.