The ride-hailing service, Careem has announced the launch of GO and GO+ cars today. It aims to further reinforce its customer-centric brand positioning as the most affordable mobility solution in Pakistan.
The introduction of these two new car types aligns with Careem’s in-depth understanding of the Pakistani market needs. The current car type Economy, will now be replaced by the two new offerings, GO and GO+.
Difference Between GO and GO+:
GO will provide a highly affordable service with a large variety of economy cars with prices for 10 km as low as Rs.250. GO+ will offer customers a better in-ride experience with newer, higher quality cars with prices for 10 km as low as Rs.310.
Careem is also scaling up the range of cars by introducing tens of new car models. This will lead to increased car availability and shorter estimated times of arrival.
- A 10KM GO ride in Karachi will start from Rs.250, and GO+ Rs.310
- In Lahore for a GO ride will start from Rs.280 and GO+ ride Rs.310
- In Islamabad, the GO ride will start from Rs.250 and GO+ ride, Rs.350
“Our mission is to simplify and improve the lives of people. The decision to streamline our services fits perfectly with our strategic vision to continue being a smart platform. It offers multiple affordable and convenient transportation options for riders across Pakistan,” Junaid Iqbal, MD Careem Pakistan, stated.
It merits mentioning that GO and GO+ in Saudi Arabia and Morocco are quite popular & arguably Careem’s most affordable option yet.
