PUBG Mobile is introducing its own music label called “Beat Drop” for in-game music to attract more players. Like other live service games, PUBG Mobile has been focusing on integrating music for its users. PUBG Mobile Beat Drop aims to unite the gaming and music industry.
To motivate the player base of PUBG Mobile in its hectic battlegrounds, “Beat Drop” will provide music and music-related content. The new music label seeks to spotlight incredible and upcoming musicians from around the world and create tracks with renowned icons that will define the industry, and provide gamers with epic songs to enhance their PUBG Mobile expertise.
The name ‘Beat Drop’ for the music label has been derived from a part of electronic dance music (EDM), where a sudden change of rhythm or bass line occurs, which is preceded by a build-up section and break.
This is not the first time PUBG Mobile has shown interest in collaborating with artists.The video gaming platform previously organized its inaugural virtual performance with the K-pop girl group Black Pink.
According to the PUBG Mobile press team “the new PUBG Mobile music label aims to shine a spotlight on amazing up-and-coming artists across the world, produce industry defining tracks with established icons, and provide players with epic songs to heighten their PUBG Mobile experience”.
PUBG Mobile has been successful, with over 1 billion downloads. The new music label launch is predicted to help the platform retain and attract users.
