Technology

YouTube will start sharing ad revenue with Shorts creators on February 1st

YouTube’s long-awaited revenue-sharing program for Shorts creators is nearly ready. Starting today, the company is has begun rolling out a new Partner Program agreement ahead of February 1st, when creators can begin earning ad share revenue on their Shorts views. The company launched a Partner Program agreement with terms and conditions that creators will be required to follow and agree with till July 10.

As part of the change YouTube has introduced “Monetization Modules”, which will allow creators to have more control over their earnings. For creators to be able to unlock their full earning potential, the platform recommends accepting all modules. An announcement from the video streaming platform previously stated that creators with 1,000 followers and 10 million views on Shorts will qualify for the Partner Program.

With Shorts revenue sharing, the $100 million creator fund will have to go away. However YouTube is expecting more fund receipts to come its way than what it earned through its fund.

Users will receive ads between Shorts on the Feed, and the revenue generated by the ads will be used to pay music licensing companies and creators at the end of each month through a shared pool. A clip with no music will lead to all the generated revenue going to the creator pool. The amount of money in the creator pool depends on the number of songs creators feature in their Shorts.

When that’s all sorted out, YouTube will decide how to distribute the creator fund. The fund will be distributed based on the percentage of Shorts views a creator has. For example, suppose your videos accounted for 5 percent of all Shorts views in your country for February. You will then receive 5 percent of the money in the fund, whether or not you use licensed music. YouTube then takes a 55 percent cut, leaving you 45 percent.