OPPO is set to pioneer a new partnership in Pakistan, introducing powerhouse fashion personality Hassan Sheheryar Yasin (HSY) as the first brand partner of OPPO in the country.
Easily recognized as one of the biggest names in fashion and entertainment in the region, Hassan Sheheryar Yasin is a natural fit to the OPPO global legacy of bringing technology and haute design together on one platform.
George Long, CEO OPPO Pakistan expressed himself: “It gives me immense pleasure to announce Mr. Hassan Sheheryar Yasin as our first brand partner for Pakistan. Indeed this is the first time that a multinational smartphone company has joined hands with a fashion designer here in Pakistan.
The fact that HSY is not only a fashion designer but a style icon is completely in tune with our brand ethos where art and haute design and principally important along with innovation in technology. OPPO and Fashion have a globally seasoned relationship and our partnership with HSY brings forward this legacy into Pakistan.
We have always chosen the best in fashion globally and HSY for us is simply the best in this region. We welcome HSY into the ever growing global family of OPPO and look forward to collaborating with him in “pursuit of beauty”.
Can HSY work his magic with OPPO?
I am thrilled to be working with OPPO in Pakistan; a company which is about bringing exquisite design and innovative technology together.
My association with OPPO is the proof to our belief in the brand’s philosophy of fusing style with technology. After all, smartphones in today’s day and age are seen less as simple electronic devices and more as lifestyle statements and facets of one’s personal style.
Though the exact details of the partnership are not known as of now but it is expected that going forward into 2016/2017, HSY’s fans will be able to see him as part of key product launches and campaigns for OPPO in Pakistan.
It must be mentioned here that this news ties in perfectly with recent pictures of HSY in discussion with a group of Chinese, which showed up on local Instagram
and Facebook feeds.
