Huawei has been ranked 40th on the Valuable Brand list within the Global 500 ranking of 2017, released by the prestigious Brand Finance platform.
Brand Finance specializes in Brand Valuation and the valuation of Intangible Assets. It evaluates the performance of world-leading brands and measures their potential.
In 2016, Huawei was ranked 47th Valuable Brand in the same ranking report. But this year its performance has risen by 7 ranks to take the 40th spot in the list.
Last year, Huawei’s Brand-Value was estimated at 19,743 Million US Dollars. However, in 2017 Huawei’s Brand Value has risen to US $ 25,230 Million. In 2016, Huawei’s Brand Ranking was ‘AA’, which has now risen ‘AAA-‘.
This reflects a tremendous improvement in Huawei’s Brand performance. It continued to innovate and create fascinating devices and pioneering solutions, that can meet the fast-evolving needs of the modern-day consumers of telecommunications and digital connectivity.
How Brand Value is Calculated?
‘Brand Finance’ calculates ‘Brand Value’ by determining the value a company would be willing to pay to license its brand, as if it did not own it.
Furthermore, this approach involves estimating the future revenue attributable to a brand and calculating a royalty-rate that would be charged for the use of the brand.
Multiple attributes such as; emotional connection, financial performance and sustainability, etc are taken in to account.
The brand performance is bench-marked against competitor brands, while several kinds of financial analyses are also conducted.
