Elon Musk, now the major player at Twitter, and CEO Linda Yaccarino, have pulled back the curtain on a dramatic new logo for the social media website. The days of the blue bird are numbered, with a stark white “X” on a pitch-black background taking its place.
Yaccarino took to the platform to share her excitement, tweeting, “X is here! Let’s do this,” along with an image of the revamped logo emblazoned on the company’s San Francisco HQ. This logo switch-up is the latest in a series of changes since Musk swooped in and purchased Twitter for a tidy sum of $44 billion in 2022.
A New Dawn for Twitter
On a quiet Sunday, Musk took to Twitter to articulate his plan to roll out the new logo globally, potentially as soon as the following Monday. His tweet read, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
Both Musk and Yaccarino have already embraced the change, displaying the sleek new X logo on their Twitter accounts. However, traces of the iconic Twitter blue bird can still be spotted throughout the platform.
Public Response and Reactions
The unexpected introduction of the new logo sparked a flurry of online activity, leading the hashtag “#GoodbyeTwitter” to trend as users voiced their opinions and criticism towards the dramatic change.
The Transformation of Twitter under Musk’s Leadership
Since Musk took the reins of Twitter in October 2022, the platform has undergone an array of transformations. With Musk at the helm, the company rebranded as X Corp, reflecting his grand plan to create a “super app” akin to China’s behemoth, WeChat. Musk has been quoted saying, “buying Twitter is an accelerant to creating X, the everything app.”
Meta’s Platform: Threads
In a contrasting move, Meta, Facebook’s parent company, introduced its text-based platform, Threads, earlier this month. Some estimates suggest that Threads has already amassed an impressive user base of up to 150 million.
